A recently announced cooperation between social media giant TikTok and e-commerce mammoth Shopify might result in a new breed of TikTok-friendly eCommerce shops.
Both platforms are market leaders in their respective industries. By linking TikTok’s audience with small companies worldwide, this collaboration has the potential to provide a lifeline to business owners facing a challenging economy.
How Does Shopify And TikTok Partnership Work?
Shopify merchants will be able to add a TikTok channel app to their store via the deal. They may use it to plan, execute, and optimize TikTok marketing initiatives. They’ll need to create a TikTok For Business account and choose a product to promote before automatically starting video advertisements that drive interested TikTokkers to the merchant’s Shopify shop.
Merchants may include a “TikTok Pixel” onto their website to better track TikTok-powered conversions. Campaigns may be targeted by gender, age, user activity, and video genre, altering the total cost according to the merchant’s demands and budget.
The platforms will add additional e-commerce capabilities in the future, though they are coy about those functions. The TikTok channel is now accessible in the United States and available in “certain areas” throughout North America, Europe, and Southeast Asia by early next year.
Why Is Tiktok An Ecommerce Opportunity?
TikTok is one of the fastest-growing social networks today, with a highly engaged user base: the app has been downloaded over two billion times and has over 100 million users in the United States. They spend an average of 52 minutes each day on the app.
Shopify is likewise a powerhouse in the eCommerce sector, with over half a million active stores and $135 billion in revenue. Users can directly shop on web stores, bringing more TikTok video likes for the vendor’s latest partnership with Shopify. Simply put, this new ad channel connects two formidable services.
However, it has a good market fit: Numerous Shopify businesses sell boutique and niche items, ranging from handcrafted jewelry to a line of men’s beard care products. TikTok’s following is equally specialized, ranging from skincare influencers to, um, whatever this is.
Who Takes Advantage On It?
To be sure, this advertising channel is not inventing the wheel. It is still only a means of attracting attention to ads. Any Shopify business that does not offer a product worth purchasing will not generate any further sales.
TikTok channel with shopify merchants can interact with new audiences in case of the less followers. Through content it feels a real and genuine approach for a TikTok experience,” Satish Kanwar, Shopify’s Vice President of Product, said in a statement.
The benefiting Shopify store owners will not require a TikTok audience, but they will need to understand TikTok thoroughly. Additionally, they will need to invest time and money in iterating their advertising strategy until they discover what works.
Any shop that comes off as spammy or unauthentic would have difficulty competing with TikTok’s predominantly Gen Z audience. However, those who can offer a worthwhile product now have access to one of the largest and most active groups of potential buyers on social media.
Start With Free $300
One final point to highlight is that Shopify merchants that launch their first TikTok campaign using the new channel will receive a $300 advertising credit from the platform.
If you’re a TikTok-savvy entrepreneur thinking about opening a Shopify store, now appears to be the best moment to do it. However, the first step is to determine whether Shopify is the right solution for you. It’s unquestionably a significant contender in the eCommerce world: we’ve compiled a list of all the best e-commerce website builders here, and it’s only second to Wix in terms of popularity, in our opinion.
TikTok has announced a new in-app shopping function as part of its most recent cooperation with Shopify. TikTok customers may now purchase products straight from vendor’s videos and store profiles rather than having to navigate to a third-party website.