TikTok is one of the winning social media marketing platforms in the competitive world. It is a video-sharing network that allows users to create 15 second short videos with music, effects, filters, and some other features. TikTok is a wonderful platform that encourages users to express their talent creatively.
TikTok is an entertaining platform that offers many opportunities to attract its target audience. Many marketers are selecting TikTok to improve their business growth. Here are the top TikTok statistics every marketer should know to enhance their business on the platform.
1. TikTok Users Worldwide
2. How Many TikTok Downloads?
In February 2019, TikTok crossed 1 billion downloads, and within eight months, TikTok reached 1.5 billion downloads. The recent TikTok statistics show that it is the most downloaded app from the google play and apple app store with more than 2 billion downloads worldwide. Additionally, in the middle of 2021, TikTok has reached 315 million downloads worldwide. These stats are enough to prove that TikTok is a successful platform to expand your reach.
3. Users Spend Time On TikTok
TikTok research says every user spends 52 minutes every day to create short, attractive videos or to see others engaging videos on the platform. From these stats, you will know that average users spend nearly one hour every day in TikTok. When TikTok is compared with other social media networks like Instagram, users spend 53 minutes, and Facebook users spend 58.5 minutes. The main reason people spend on social media is to look at the top trending content on the platform.
4. How Many Countries Are Using TikTok?
As of 2019, TikTok is available in 155 countries with 75 languages. It is the main reason why TikTok is popular among users. Additionally, TikTok has the potential to grow its audience in a short time. Importantly, people living in Thailand alone downloaded TikTok more than 10 million times. If you’re a marketer, these statistics will help you to find your target audience on TikTok. It is the only platform that allows you to reach people in 155 different countries to enhance your business.
5. How Many Users Use TikTok Multiple Times Everyday?
TikTok is the best video-sharing network with many potential audiences. 90% of TikTokers use the platform daily. According to the research of GlobalWebIndex in 2019, more than 68% of people use TikTok to watch other videos, and 55% of TikTok use the platform to post their own videos. This is why many potential TikTok users use this platform to reach their audience and achieve their business goals.
6. Number Of Viewed Videos On TikTok
Influencer Marketing Hub says more than 1 million videos are viewed on TikTok every day. These stats will give you an idea of how you should be attentive to capture your audience’s attention. In TikTok, more than 1 million videos are posted per day, so if you want to attract more audience to your account, you need to share trending topics to gain more followers to your profile. These are the exciting stats after knowing that you can easily create a successful TikTok marketing strategy.