The first stage in refining your content advertising strategy is determining when you should be posting on TikTok.
You don’t want to waste your time and effort making films just to have them get zero views because you posted them at the incorrect time.
Join us as we map out the optimal publishing schedule for TikTok. Not only that, but we’ll also spill the beans on the optimum times to publish on the platform each day of the week, Monday through Sunday, according to the top minds in the social media field.
When it comes to TikTok, why should you adjust your social media posting schedule?
If you want more views and interaction on your TikTok postings, you need modify your publishing schedule to cater to the platform. Although it may seem farfetched at first, this is really quite plausible.
At initially, your material will be tested by the TikTok algorithm during the first few hours after it has been released. Your video will be promoted to a bigger audience on TikTok if it has a lot of views, repetitions, likes, and comments soon after you upload it.
For determining your video’s rating and placement on the homepage, TikTok primarily considers the number of views and the average duration of each view. You need to time your content releases so that your intended audience is online and ready to interact with you.
Preparing Your TikTok Videos in Advance
To create the ideal posting schedule for TikTok, one must engage in careful preparation and investigation.
We will go through the best practises that will bring you closer to your audience on TikTok so that you can be sure to take into account everything that matters when creating your schedule.
The process for developing a TikTok uploading routine is as follows:
Each method deserves a more in-depth explanation, so let’s do that!
Then, have a look at your TikTok stats.
TikTok analytics and other creative tools require a business account.
The process for upgrading to a TikTok pro account is outlined below.
- Tune in to your TikTok account.
- Choose “Settings and Privacy” by tapping the menu button in the upper-right corner of your screen.
- Access the “Pro Account” upgrade by selecting “Manage Account”
- Just do what the app tells you to finish the changeover.
When you’ve done this, you’ll be able to access your “Creation Tools” and statistics by clicking “Settings and Privacy.”
Get information on your audience’s demographics and in-app behaviour, such as the days and hours when your followers are most active, as well as statistics about your content’s success over the last seven days and average view time. This will help you choose the best times to upload to TikTok.
If you use SocialBee to manage your TikTok and other social media accounts, you’ll have access to a bubble map similar to the one shown above, showing the times of day when your followers are most likely to interact with your content.
And you can find out which of your posts are getting the most views. The three most popular posts from your page will be included in a top generated by SocialBee.
Plan your posts at optimal times for your intended audience.
When it comes to content, TikTok has a worldwide following. Your job is to break down that market into distinct subsets, find the people you want to talk to, and pinpoint their specific usage patterns.
Keep in mind that you aren’t aiming for the same demographic as TikTok does, but rather, a much narrower subset.
It’s true that there are optimal times to publish certain types of content, but the greatest effect will come from learning when your target audience typically consumes material and then publishing on their schedule.
To begin, you must put yourself in your audience’s shoes and consider how they use TikTok. Is it a source of entertainment for them? Perhaps they are curious about quick lessons or tips for improving their cooking skills and like searching for them online. To what extent you investigate the platform’s potential users is up to you.
What time of day do the majority of your viewers use TikTok? How often do they check their For You page—at spare moments during the day or at 3 a.m. after a night of viewing amusing videos?
Knowing when your target demographic is most likely to be using the app is crucial to creating engaging content for TikTok.
Plan your TikTok videos using a social media tool if you want to reach viewers in different time zones.
If you want your movies to get the most views on TikTok, you may choose from several different times of the week to publish them. Your content scheduling and performance may be negatively impacted if you miss these windows of opportunity.
This is why pre-planning your video uploads is essential. By doing so, you may be assured that your TikTok posts will be shared no matter how busy you are that day.
Using a software like SocialBee to plan your social media posts ahead of time is the best option. Just think of how much time you could save every week if you could write, schedule, and publish all your content in the same spot.