TikTok Content Ideas For Brands (2023)

TikTok can be a lot of fun, but it’s important to keep in mind that it’s also a useful business tool.

It can be challenging for creators to keep up with the demand and consistently come up with new ideas for TikTok content, given that 167 million videos are viewed on the app every minute.

If you’re a social media manager, solopreneur, or content creator on TikTok and you’re having trouble coming up with ideas for new videos, read on to learn about 10 evergreen content ideas.

How frequently should businesses upload videos to TikTok?

The most successful TikTok channels typically publish 3.52 videos per week. There is, however, no hard and fast rule regarding the regularity of posts.

Though posting regularly can boost your TikTok profile’s exposure, this strategy won’t last unless you’re also regularly publishing high-quality, audience-focused content.

From our TikTok benchmark study, here is a graph displaying the typical frequency of TikTok posts in 2022:
The best times to post to TikTok are important to consider, but so is producing high-quality content.

If you’re writing for a global audience, don’t forget to account for different time zones (which includes several countries across the globe).

If you’re interested in learning more about TikTok statistics, including user data and engagement insights, download and financial data, and more, you may want to take a look at our 2022 forecast.

TikTok content ideas for brands

Imaginative TikTok Videos

Now we can move on to the trickier task of actually making the content. Coming up with fresh, original ideas for content to upload to TikTok can be difficult if you don’t have a good starting point.

Remember that whether your goal on TikTok is to sell a product or raise brand awareness, you won’t get anywhere without first providing something of value to your audience.

Keeping a public, editable list of potential TikTok business content updates as new information becomes available is recommended.

If you want more followers on TikTok, here are some of the best content ideas:

Get on the bandwagon

As a digital marketer, you need to stay ahead of the curve (or at least an early adopter of new trends) in order to succeed in the ever-changing social media market.

TikTok brand marketing relies heavily on maintaining a steady flow of material. Consistency aids in creating a recognisable brand identity and conveying to your audience what they can anticipate from you in the future.

That said, you shouldn’t give in to TikTok fads either. Here, you can keep your brand’s voice consistent while also taking part in any new challenges that may arise.

It’s common knowledge that TikTok challenges quickly gain popularity online. Thus, if you’re at a loss for what to post on TikTok, hop on a popular challenge early on and see what happens.

Take Duolingo, for instance; they’re always the first to respond when Dua Lipa or Jack Harlow release a new single.

TikTok Duet and Stitch

The great thing about making content for TikTok is that you don’t always have to make everything from scratch.

Examples of such collaborative tools include Duet and Stitch, which allow you to remix and expand upon the work of other users.

It’s possible to work with influencers on any type of TikTok video, or even hire them to create a video specifically for your business.

Whenever you’re looking for tips on how to make your Tik Tok video go viral, influencers are your best bet.

These tools will help your company spread like wildfire and keep customers interested.

This article may be useful if you’re looking for specific instructions on how to implement these novel options.

Make a how-to guide for your wares

As time goes on, TikTok users are less likely to watch music videos and dance covers and more likely to watch instructional videos, life hacks, demos, and how-tos.

The casual, yet informative, setting of TikTok is ideal for demonstrating new or current products associated with your brand, or for answering any questions your audience may have.

TikTok is a great platform for sharing short, humorous videos with a large audience without having to worry about being the centre of attention yourself.

Tutorials and demonstrations for TikTok should be approachable and fun to watch.

Lists are the way to go

Some people think listicles are too biassed and shallow.

On the other hand, the new video format of the listicle isn’t going anywhere, and it has every right to be considered among the best content ideas for TikTok.

The first step is to record a video of yourself counting your top fives on any topic.

Thirdly, what metrics can you use to evaluate the success of your content strategy for TikTok?

However, unlike other social media platforms, TikTok’s trending content and viral videos are not as straightforward or predictable.

This, however, is part of what keeps things interesting. Anyone can quickly rise to prominence on TikTok.

To this end, it is crucial to maintain a record of successes and failures in order to identify patterns and formulate a plan.

An audit of a brand’s TikTok account can help marketers learn more about their target demographic and the factors that influence their purchasing decisions.

Finish up

We wish you a lot of fun as you look into these suggested TikTok videos. Don’t stop here though. Creativity has no bounds. Use a variety of approaches in your video experiments.

The last thing to keep in mind is that your TikTok videos should always have content that is helpful to your viewers as well as interesting and fun for them to watch.

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