Larry Barnes Almost a billion people use TikTok every month, making it the most popular social media network right now. Brands take advantage of the platform’s reach, as it can be accessed in over 200 different countries. Creating TikTok videos that are helpful to your audience is one thing, but getting them to see them is another matter together.
What are the most popular hashtags on TikTok?
Hashtags on TikTok function similarly to content categories in that they aid in the discovery of relevant content.
The algorithm behind the video discovery platform TikTok reads hashtags to figure out what each video is about. Then, other people can discover your posts by searching for specific hashtags. TikTok hashtags function similarly to those on other social networking sites.
Hashtags can be any combination of characters that begin with the symbol “#,” including words, emoji, and numbers. The hashtag #DIY is very popular on TikTok.
For what reasons are TikTok hashtags so significant?
In order to have your videos trend on TikTok, you’ll need to use hashtags. There are a few main reasons why using hashtags on TikTok is extremely important.
Hashtags help your content get seen by a wider audience. TikTok’s recommendation engine scans hashtags to find other users who might be interested in what you’ve posted. Hashtags, in other words, help make your content more discoverable on TikTok by making it more relevant to users. They connect your material with the people who would find it useful.
Use hashtags in your content to rise to the top of the “For You” feeds of your intended readers.
Hashtags are the keywords people use to find the information they’re looking for on the Internet. The use of hashtags allows your material to be found by those searching for a specific topic.
Hashtag Brand Challenges
TikTok users can make their own hashtags, also known as branded hashtags, in addition to using existing trending and popular hashtags.
So, what exactly are branded hashtags?
In order to promote your brand, you may use branded hashtags, which are just custom hashtags you come up with. Promotion of a product, brand, event, or campaign might use these hashtags. Here are some trending brand-specific hashtags.
It’s a waste of time to employ branded TikTok hashtags.
Branded hashtags on TikTok get 17.5% more engagement than average (less than 1.0% on other networks). The advantages of using a branded hashtag are as follows.
Since branded hashtags are exclusive to your company, no other business can use them. They help spread the word about your company, raise your profile, and attract new eyeballs from your fan base.
Hashtags associated with a brand can be monitored to see how often and how actively they are used. Since your competitors won’t be using your branded hashtag, all the interaction will be directly related to your company.
Find the best hashtags for your post
In order to maximise the benefits of using TikTok hashtags for your brand or business, you must first identify the most appropriate ones. It requires more investigation than just conjecture. The following methods can aid your hashtag investigation.
Explore what the rivals are doing.
It’s smarter to get insight from the successes and failures of others so that you can save time and energy.
One way to learn about market trends is to examine the competitors. Doing some digging into the trending hashtags and material they’re creating can allow you to;
Use the brand’s most successful hashtags as sources of motivation.
Learn about the mistakes your rivals are making and the hashtags they are using that aren’t producing results so that you can avoid them.
It can also be used to justify the adoption of a novel approach that your rivals have yet to adopt.
If you study what your rivals are doing in your industry, you can alter your own strategy to stand out as unique. Overall, conducting a competitor study enables you to plot out your hashtag strategy and develop a distinctive method befitting your brand.
Find out more about your target market
What could be more effective than looking at your audience to choose the best TikTok hashtags to use? Check out the tools they’re employing in their content first. Afterward, investigate the kind of groups they join.
Find new ways to connect with your target audience by exploring their followers’ profiles.
What hashtags work best in your specific field.
When and where are they?
Choose any quantity you are comfortable with. There is no limit to the number of hashtags you can use in a single caption for a TikTok video, as long as it fits within the 100-character limit. Additionally, using as many hashtags as possible in a single tweet is not going to hurt you. Hence, the greater the number, the better. You can get as many hashtags as you can into brief captions.
If you’re limited in the number of hashtags you can use in your caption, you can always add more in the comments. While the TikTok algorithm won’t give the same weight to these hashtags as the ones in your descriptions, they’re still a great method to get your content seen.
Hashtag guidelines for use on TikTok
What follows are a few tried-and-true methods for making your content trend on TikTok by utilising hashtags.
Come up with a plan for using hashtags on TikTok.
Understanding the value and function of TikTok hashtags can help you create a hashtag strategy for your own content. TikTok search engine optimization involves thinking about many different elements.
Bring on the marketing influencers
Using hashtags is a great way to find popular TikTok users that share your target demographic. You may locate popular users of TikTok to collaborate with by using hashtags.
You may also use hashtags to organise your influencer marketing strategies. If you wish to collaborate with an influencer, you could, for instance, request content for specific hashtags by explaining your goals.