Now is the time to start using TikTok influencers to boost sales.
You can create viral campaigns, reach a whole new audience, and join niche communities on TikTok, all of which are impossible on other platforms.
Discover the who, what, where, and how of TikTok influencer marketing in the subsequent blog post.
The Value of TikTok Influencer Marketing for Your Business
Creator endorsements are launching companies, brand products are flying off the shelves after being featured in a video, and influencer marketing campaigns are launching trends that go viral on social media.
TikTok has 1 billion monthly users and the average user spends 52 minutes per day on the platform, providing a huge audience for brands to tap into, particularly through creators.
The results of Hinge’s most recent influencer marketing campaign with a number of TikTok creators were phenomenal, with viral video after viral video being produced.
Tips for Creating a Successful TikTok Influencer Marketing Strategy
A well-executed TikTok influencer campaign requires lots of prep work, some good ideas, and some serious digging.
Here are the three easy steps to planning a successful TikTok influencer marketing campaign:
Step One: Determine Your Campaign’s Objectives
is a question you should ask yourself before signing any contracts with TikTok influencers.
Setting the right goals for your influencer marketing campaign on TikTok is essential, whether your end goal is to increase brand recognition, engagement, or sales.
Creating a plan for the campaign at this point is beneficial.
Can you tell me about your financial plan?
For how long do you hope this promotion will be active?
Can you give me an idea of how many influencers you’d like to collaborate with?
The Second Step: Track Down Important TikTok Influencers
Identifying key opinion leaders is the next step after establishing campaign objectives and timelines.
TikTok users can achieve their goals without following creators with hundreds of thousands of subscribers.
Contrary to popular belief, a creator’s level of success is not directly proportional to the number of people who subscribe to their channel.
Also, the more specific the influencer’s audience, the better. You’re in luck, because the app is packed with talented creators.
But there is a catch: how do you identify the best TikTok influencers to collaborate with among the countless creators on the platform?
You can locate influential TikTok users in five different ways:
Find people who have a large following and are already talking about your brand on TikTok.
In order to get suggestions, you should ask around.
Think about the companies you already work with in your field.
Use TikTok as a time sink.
Consider the sources your ideal customers are already following.
Third, Contact Popular Users of TikTok to Promote Your Content
Now that you have a shortlist of prospective influencer partners, you can initiate contact with them.
The quality of your first message to a creator can make or break any chance of working together.
If you need help figuring something out, read on!
Find the right contact information by doing some digging. Look them up on the various social media platforms and scour the web.
Please allow me to introduce myself: Know who you are and what you’re supposed to be doing. Explain why you think they’d be an asset to the campaign.
Construct a plan for your advertising drive: Reveal to them your plans for the partnership.
You can learn a lot about their audience size, metrics that matter, and previous partnerships by simply requesting a media kit.
Indicate what your spending limit is or inquire about their prices: Explain yourself clearly and immediately.
The Secrets to a Viral TikTok Influencer Marketing Campaign
Listed below are our four most important recommendations:
- Trust TikTok’s Influencers with Your Content
- The best way to learn is to try new things and take chances.
- Put in the work to cultivate lasting connections
- Establish Objectives and Goals
One Piece of Advice: Let TikTok Stars Have Their Say
A successful TikTok campaign requires putting faith in the hands of the creative team and seeing what they can come up with.
Finding the right influencers is crucial because you have to have faith that they will accomplish the task at hand.
You shouldn’t, however, give creators carte blanche with your campaign.
And this is where a work statement comes in handy…
Tip #2: Create a Work Statement
Statements of work should be drafted for all partners, no matter how large or small, to ensure campaigns run smoothly.
A statement of work, or “scope of work,” is critical and should cover the following:
- Aims of the campaign
- Goals and specifics of the campaign
- Pricing, terms, and schedule of payments
- Extensive documentation of the content to be delivered
- Deadlines for both approval and submission
In most cases, a contract (the formal document that lays out the obligations of each party to the agreement) will include a statement of work as one of its appendices.
Disclosure guidelines, exclusions, approval processes, and content ownership are just some of the additional information that can be found in influencer marketing contracts beyond what is found in the statement of work.
“It’s a fantastic plan, yes. There will be some overlap between the two documents in terms of content, but their purposes will be different.” in which she provides an explanation.
The Statement of Work (SOW) is sent before a contract is signed, and both parties can use it as a discussion tool to iron out details of the project and brainstorm potential solutions to any problems that might arise before a formal agreement is reached.
Thirdly, try new things and don’t be afraid to fail.
TikTok encourages users to push the boundaries of their creativity; your influencer marketing strategy should follow suit.
How you work with influencers on TikTok can (and should) look very differently from how you do so on other social media sites.